Grocery market in Tanzania
The Tanzanian Grocery eCommerce market is predicted to reach US$35.6 million by 2024 and accounts for 7.7% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 26.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Alcoholic Beverages market in Tanzania
The Tanzanian Alcoholic Beverages eCommerce market is predicted to reach US$8.5 million by 2024 and accounts for 56.7% of the Beverages eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 27.4%, resulting in a projected market volume of US$22.5 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.
eCommerce revenue development in the Alcoholic Beverages market in Tanzania
eCommerce revenue growth in the Alcoholic Beverages market in Tanzania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 20.3 | 51.3 | 51.0 | 0.3 | 92.6 | 33.4 | 57.8 | 44.2 | ||||
as of Beverages (in %) | 28.1 | 27.9 | 28.7 | 22.1 | 21.7 | 27.2 | 27.0 | 26.8 | 26.6 | 26.4 | 26.2 | 26.0 |
Market definition
Definition of the Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine
- Liquor
- Beer
- Sparkling wine and champagne
- Liqour and beer mixed drinks
Out-of-scope
- Non-alcoholic beer
- Non-alcoholic sparkling wine
Market comparison
The Tanzanian Alcoholic Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Teas & Other Hot Drinks *
- Juices *
- Other Non-Alcoholic Beverages *
- Baked Goods *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Chilled Food *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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