Grocery market in Tanzania
The Tanzanian Grocery eCommerce market is predicted to reach US$35.6 million by 2024 and accounts for 7.7% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 26.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Coffee market in Tanzania
The Tanzanian Coffee eCommerce market is predicted to reach US$1.5 million by 2024 and accounts for 58.3% of the Hot Drinks eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.6%, resulting in a projected market volume of US$3.3 million by 2028. The Coffee eCommerce market is a sub-market of the Hot Drinks market. Further categories within the Hot Drinks market are: Teas & Other Hot Drinks.
eCommerce revenue development in the Coffee market in Tanzania
eCommerce revenue growth in the Coffee market in Tanzania
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 34.9 | 28.2 | 43.2 | 1.0 | 1.2 | 87.5 | 98.9 | 37.5 |
Market definition
Definition of the Coffee market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Hot Drinks > Coffee The category Coffee includes the online trade of coffee beans (e.g. whole beans, ground coffee) and single-serve coffee containers (e.g. coffee capsules, instant coffee). This category does not cover coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Coffee beans (e.g. whole beans, ground coffee)
- Single-serve coffee containers (e.g. coffee capsules, instant coffee)
Out-of-scope
- Coffee flavors and additions (e.g. creamers and milk alternatives, sweeteners, flavors)
Market comparison
The Tanzanian Coffee market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Teas & Other Hot Drinks *
- Juices *
- Other Non-Alcoholic Beverages *
- Baked Goods *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Chilled Food *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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