eCommerce market in Norway
Norway is the 36th largest market for eCommerce with a predicted revenue of US$7,489.5 million by 2024, placing it ahead of Romania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.3%, resulting in a projected market volume of US$9,559.3 million by 2028. With an expected increase of 7.8% in 2024, the Norwegian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Norway, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Norwegian eCommerce market. Fashion is the largest market and accounts for 36.9% of the Norwegian eCommerce revenue. It is followed by Electronics with 16.8%, Care Products with 12.0%, Grocery with 12.0%, Hobby & Leisure with 11.5%, DIY with 6.5%, and Furniture & Homeware with the remaining 4.3%.
Monthly revenues
Monthly revenues in the Norwegian eCommerce market
The monthly eCommerce revenue of the Norwegian eCommerce market was US$825 million in November 2024. This refers to a growth of 35.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 11.0% of the total 2024 revenue of the Norwegian eCommerce market and the lowest in February 2024 with 6.9% of the total 2024 revenue.
Revenue Last Month
US$824.8m
The eCommerce revenue grew by 35.8% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 17.2 | 12.7 | 73.6 | 52.5 | 16.9 | 21.8 | 71.2 | 4.5 | 7.9 | 68.0 | 97.4 | 68.8 |
Market development
eCommerce revenue development in Norway
Norway is the 36th largest market for eCommerce with a predicted revenue of US$7,489.5 million by 2024, placing it ahead of Romania. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.3%, resulting in a projected market volume of US$9,559.3 million by 2028. With an expected increase of 7.8% in 2024, the Norwegian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Norway, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Norwegian eCommerce market. Fashion is the largest market and accounts for 36.9% of the Norwegian eCommerce revenue. It is followed by Electronics with 16.8%, Care Products with 12.0%, Grocery with 12.0%, Hobby & Leisure with 11.5%, DIY with 6.5%, and Furniture & Homeware with the remaining 4.3%.
eCommerce revenue development in Norway
eCommerce revenue growth in Norway
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 93.3 | 89.2 | 35.4 | 10.6 | 31.0 | 90.0 | 64.3 | 38.7 |
Top stores
Top five online stores in Norway by net sales 2023
The biggest player in the Norwegian eCommerce market is elkjop.no. The store had a revenue of US$380.4 million in 2023. Store rankings include every store that generates revenue in Norway. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Norway was considered.
eCommerce net sales generated in Norway in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Norwegian eCommerce market
The Norwegian eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 97.1% of all online stores checked. Other offered payment methods in the Norwegian eCommerce market in 2023 are Mastercard (Cards) with 97.1%, Klarna (Invoice) with 39.2%, and Klarna (Installment) with 31.9%. With 29.4% Vipps (E-wallets) has already a significantly smaller coverage compared to VISA (Cards).
Top 5 offered payment methods in the Norwegian eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Norwegian eCommerce market
Despite Bring's dominant position with 47.6% of online stores opting for its services, the Norwegian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Posten, PostNord, Helthjem, and Porter Buddy, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Norwegian eCommerce market
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