Hobby & Leisure market in Norway

The Norwegian Hobby & Leisure eCommerce market is predicted to reach US$859.1 million by 2025 and accounts for 10.7% of the total eCommerce market in Norway. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be -2.7%, resulting in a projected market volume of US$769.4 million by 2029. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Media, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Erotic & Adult, Other Hobby & Leisure, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian Hobby & Leisure retail market, the online share is 14.7% and will increase by an average of 5.3% to 18.1% by 2029.

With sales in the Norwegian Hobby & Leisure market, komplett.no generated a revenue of US$71.9 million in 2024, which means it is the leading online store in this market. The Hobby & Leisure ranking of Norway is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Norwegian Hobby & Leisure eCommerce market in 2024 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 87.5% of all online stores checked. Other offered payment methods in the Norwegian Hobby & Leisure eCommerce market in 2024 are Mastercard (Cards) with 87.5%, Klarna (Invoice) with 57.8%, and Vipps (E-wallets) with 46.9%. With 15.6% PayPal (E-wallets) has already a significantly smaller coverage compared to VISA (Cards).

Despite Bring's dominant position with 58.3% of online stores opting for its services, the Norwegian Hobby & Leisure eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including Posten, PostNord, Helthjem, and Porter Buddy, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Norwegian Hobby & Leisure eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2024. None of the major shop software solution, including Magento, Shopify, and WooCommerce, have been able to secure a market share exceeding 11.0%, suggesting a diversified market with numerous players holding smaller stakes.