Fashion market in Norway

The Norwegian Fashion eCommerce market is predicted to reach US$3,177.9 million by 2025 and accounts for 39.6% of the total eCommerce market in Norway. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 12.3%, resulting in a projected market volume of US$5,049.3 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Norwegian Fashion retail market, the online share is 32.6% and will increase by an average of 5.5% to 40.4% by 2029.

With sales in the Norwegian Fashion market, zalando.no generated a revenue of US$222.4 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Norway is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 84.8% VISA the most commonly offered payment method of all online stores in the Norwegian Fashion eCommerce market in 2024. Like VISA Mastercard with a share of 84.8% and American Express with a share of 13.9% the payment type Cards is the most common used by online retailers in in the Norwegian Fashion eCommerce market in 2024. Other commonly used payment methods in that market are Klarna (Invoice) with 59.5% and Vipps (E-wallets) with 57.0% of stores offering that payment method to the clients.

Despite Bring's dominant position with 45.3% of online stores opting for its services, the Norwegian Fashion eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including PostNord, Posten, DHL, and Helthjem, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Norwegian Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2024. None of the major shop software solution, including WooCommerce, Salesforce Commerce Cloud, and MyStore NO, have been able to secure a market share exceeding 7.8%, suggesting a diversified market with numerous players holding smaller stakes.