eCommerce market in the Netherlands
The Netherlands is the 22nd largest market for eCommerce with a predicted revenue of US$23,397.3 million by 2024, placing it ahead of the Philippines. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.2%, resulting in a projected market volume of US$27,537.9 million by 2028. With an expected increase of 1.0% in 2024, the Dutch eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in the Netherlands, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Dutch eCommerce market. Electronics is the largest market and accounts for 30.3% of the Dutch eCommerce revenue. It is followed by Grocery with 17.6%, Fashion with 16.5%, Hobby & Leisure with 11.6%, DIY with 9.7%, Care Products with 7.2%, and Furniture & Homeware with the remaining 7.0%.
Monthly revenues
Monthly revenues in the Dutch eCommerce market
The monthly eCommerce revenue of the Dutch eCommerce market was US$2,426 million in November 2024. This refers to a growth of 15.7% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.4% of the total 2024 revenue of the Dutch eCommerce market and the lowest in September 2024 with 7.5% of the total 2024 revenue.
Revenue Last Month
US$2,426.1m
The eCommerce revenue grew by 15.7% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 27.8 | 79.3 | 64.6 | 60.1 | 23.0 | 81.6 | 65.3 | 35.8 | 73.5 | 27.8 | 88.5 | 27.6 |
Market development
eCommerce revenue development in the Netherlands
The Netherlands is the 22nd largest market for eCommerce with a predicted revenue of US$23,397.3 million by 2024, placing it ahead of the Philippines. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.2%, resulting in a projected market volume of US$27,537.9 million by 2028. With an expected increase of 1.0% in 2024, the Dutch eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in the Netherlands, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Dutch eCommerce market. Electronics is the largest market and accounts for 30.3% of the Dutch eCommerce revenue. It is followed by Grocery with 17.6%, Fashion with 16.5%, Hobby & Leisure with 11.6%, DIY with 9.7%, Care Products with 7.2%, and Furniture & Homeware with the remaining 7.0%.
eCommerce revenue development in the Netherlands
eCommerce revenue growth in the Netherlands
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 13.2 | 30.1 | 57.2 | 61.4 | 76.7 | 37.4 | 55.2 | 52.7 |
Top stores
Top five online stores in the Netherlands by net sales 2023
The biggest player in the Dutch eCommerce market is bol.com. The store had a revenue of US$1,668.3 million in 2023. Store rankings include every store that generates revenue in the Netherlands. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in the Netherlands was considered.
eCommerce net sales generated in the Netherlands in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Dutch eCommerce market
The Dutch eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 92.9% of all online stores checked. Other offered payment methods in the Dutch eCommerce market in 2023 are Mastercard (Cards) with 92.3%, iDEAL (Bank transfer) with 91.9%, and PayPal (E-wallets) with 77.8%. With 40.9% Bank transfer/cash in advance (Bank transfer) has already a significantly smaller coverage compared to VISA (Cards).
Top 5 offered payment methods in the Dutch eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Dutch eCommerce market
Despite PostNL's dominant position with 59.7% of online stores opting for its services, the Dutch eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, UPS (United Parcel Service), and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Dutch eCommerce market
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Shop Software Solutions
Top 5 used shop software solutions in the Dutch eCommerce market
Although Magento holds a commanding lead with 22.0% of online stores using the shop software solution, the Dutch eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Salesforce Commerce Cloud, Lightspeed, Shopify, and WooCommerce, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Dutch eCommerce market
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