Hobby & Leisure market in the Netherlands

The Dutch Hobby & Leisure eCommerce market is predicted to reach US$2,788.3 million by 2024 and accounts for 11.6% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.1%, resulting in a projected market volume of US$2,794.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Toys, Sports Equipment, Media, Pet Supplies, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Bullion & Precious Metal, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Hobby & Leisure retail market, the online share is 16.9% and will increase by an average of 4.2% to 19.9% by 2028.

With sales in the Dutch Hobby & Leisure market, bol.com generated a revenue of US$620.2 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of the Netherlands is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Dutch Hobby & Leisure eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with iDEAL (Bank transfer) covering the largest share with 90.1% of all online stores checked. Other offered payment methods in the Dutch Hobby & Leisure eCommerce market in 2023 are VISA (Cards) with 85.1%, Mastercard (Cards) with 85.1%, and PayPal (E-wallets) with 75.2%. With 52.5% Bancontact (E-wallets) still has a considerable market share amongst the offered payment methods compared to iDEAL (Bank transfer).

Despite PostNL's dominant position with 59.4% of online stores opting for its services, the Dutch Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, GLS, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 22.9% of online stores using the shop software solution, the Dutch Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Lightspeed, WooCommerce, Shopify, and PrestaShop, which collectively hold a significant share of the market.