Hobby & Leisure market in the Netherlands
The Dutch Hobby & Leisure eCommerce market is predicted to reach US$2,788.3 million by 2024 and accounts for 11.6% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.1%, resulting in a projected market volume of US$2,794.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Toys, Sports Equipment, Media, Pet Supplies, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Bullion & Precious Metal, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Dutch Toys market
The monthly eCommerce revenue of the Dutch Toys market was US$57 million in October 2024. This refers to a growth of 24.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.3% of the total 2023 revenue of the Dutch Toys market and the lowest in April 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$56.5m
The eCommerce revenue grew by 24.8% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 9.8 | 24.1 | 94.4 | 68.0 | 55.4 | 97.0 | 55.7 | 59.4 | 91.3 | 50.5 | 50.9 | 46.3 |
Market development
eCommerce revenue development in the Toys market in the Netherlands
The Dutch Toys eCommerce market is predicted to reach US$611.1 million by 2024 and accounts for 21.9% of the Hobby & Leisure eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$791.1 million by 2028. The Toys eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, and Stationery, Crafts & Art Supplies.
eCommerce revenue development in the Toys market in the Netherlands
eCommerce revenue growth in the Toys market in the Netherlands
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 36.5 | 29.3 | 10.1 | 66.9 | 54.6 | 8.9 | 6.8 | 95.9 |
Top stores
Top five Toys online stores in the Netherlands by net sales 2023
With sales in the Dutch Toys market, bol.com generated a revenue of US$110.8 million in 2023, which means it is the leading online store in this market. The Toys ranking of the Netherlands is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Toys market in the Netherlands in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Toys market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Toys In the category Toys digital channels are used to sell a variety of products, including baby and toddler toys (e.g. cuddly toys, rattles) and games (e.g. board games, card games). Not part of the category are video games and collectibles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Baby and toddler toys (e.g. cuddly toys, rattles)
- Games (e.g. board games, card games)
Out-of-scope
- Video Games
- Collectibles
Select sub-category