Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$160.2 million by 2024 and accounts for 24.1% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$231.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Tablets market in Kenya

The Kenyan Tablets eCommerce market is predicted to reach US$3.1 million by 2024 and accounts for 14.7% of the Computing eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.6%, resulting in a projected market volume of US$4.0 million by 2028. The Tablets eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Other Computing.

eCommerce revenue development in the Tablets market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Tablets market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)75.726.961.062.757.034.265.438.0

Market definition

Definition of the Tablets market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Tablets The category Tablets includes the online trade of tablets (e.g. ipad, samsung galaxy tab, lg optimus pad), kids' tablets, gaming tablets, and more. This category does not cover 2-in-1 convertible tablets and tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tablets (e.g. iPad, Samsung Galaxy Tab, LG Optimus Pad)
  • Kids' tablets
  • Gaming tablets
  • eBook readers

Out-of-scope

  • 2-in-1 convertible tablets
  • Tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations)

Market comparison

The Kenyan Tablets market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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