Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$160.2 million by 2024 and accounts for 24.1% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$231.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Bluetooth Loudspeakers market in Kenya

The Kenyan Bluetooth Loudspeakers eCommerce market is predicted to reach US$2.6 million by 2024 and accounts for 50.7% of the Loudspeakers eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.8%, resulting in a projected market volume of US$3.7 million by 2028. The Bluetooth Loudspeakers eCommerce market is a sub-market of the Loudspeakers market. Further categories within the Loudspeakers market are: Hifi Loudspeakers, and Other Loudspeakers.

eCommerce revenue development in the Bluetooth Loudspeakers market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Bluetooth Loudspeakers market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)80.961.969.893.256.41.518.218.2

Market definition

Definition of the Bluetooth Loudspeakers market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Loudspeakers > Bluetooth Loudspeakers The category Bluetooth Loudspeakers includes the online trade of portable bluetooth speakers, bluetooth stereo speakers, multiroom bluetooth speakers, and more. This category does not cover hifi loudspeakers, record players or cd players. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Portable bluetooth speakers
  • Bluetooth stereo speakers
  • Multiroom bluetooth speakers
  • Bluetooth soundbars
  • Smart bluetooth speakers

Out-of-scope

  • Hifi Loudspeakers
  • Record players
  • CD players

Market comparison

The Kenyan Bluetooth Loudspeakers market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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