Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$160.2 million by 2024 and accounts for 24.1% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.6%, resulting in a projected market volume of US$231.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Camera Lenses market in Kenya

The Kenyan Camera Lenses eCommerce market is predicted to reach US$2.6 million by 2024 and accounts for 37.2% of the Cameras eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%, resulting in a projected market volume of US$2.9 million by 2028. The Camera Lenses eCommerce market is a sub-market of the Cameras market. Further categories within the Cameras market are: Action Cameras, Digital Cameras, and Other Cameras.

eCommerce revenue development in the Camera Lenses market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Camera Lenses market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)89.699.945.949.267.253.088.694.9

Market definition

Definition of the Camera Lenses market within the Electronics market

Market definition: Electronics > Consumer Electronics > Cameras > Camera Lenses The category Camera Lenses includes the online trade of interchangeable camera lenses, specialty lenses (e.g. fisheye lenses, tilt-shift lenses) and lens filters (e.g. uv filters, polarizing filters, color filters). This category does not cover digital cameras, action cameras (e.g. gopro, dji, insta360) or other cameras (e.g. analog camera, instant cameras, film cameras). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Interchangeable camera lenses
  • Specialty lenses (e.g. fisheye lenses, tilt-shift lenses)
  • Lens filters (e.g. UV filters, polarizing filters, color filters)

Out-of-scope

  • Digital cameras
  • Action cameras (e.g. GoPro, DJI, Insta360)
  • Other Cameras (e.g. analog camera, instant cameras, film cameras)
  • Lens accessories (e.g. lens adapters and mounts, lens caps and hoods, lens cloths)

Market comparison

The Kenyan Camera Lenses market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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