Care Products market in Ghana
The Ghanaian Care Products eCommerce market is predicted to reach US$77.3 million by 2024 and accounts for 8.7% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.8%, resulting in a projected market volume of US$120.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Men's Fragrances market in Ghana
The Ghanaian Men's Fragrances eCommerce market is predicted to reach US$2.5 million by 2024 and accounts for 38.0% of the Fragrances eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$3.5 million by 2028. The Men's Fragrances eCommerce market is a sub-market of the Fragrances market. Further categories within the Fragrances market are: Women's Fragrances.
eCommerce revenue development in the Men's Fragrances market in Ghana
eCommerce revenue growth in the Men's Fragrances market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 87.2 | 98.2 | 31.1 | 13.7 | 56.9 | 51.9 | 19.5 | 42.3 |
Market definition
Definition of the Men's Fragrances market within the Care Products market
Market definition: Care Products > Personal Care > Fragrances > Men's Fragrances The category Men's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover aftershave and aftershave balms and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Perfumes
- Eau de parfum
- Eau de toilette
- Cologne
- Solid perfumes
- Body sprays
- Mists
Out-of-scope
- Aftershave and aftershave balms
- Deodorants
Market comparison
The Ghanaian Men's Fragrances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
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