Care Products market in Ghana

The Ghanaian Care Products eCommerce market is predicted to reach US$77.3 million by 2024 and accounts for 8.7% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.8%, resulting in a projected market volume of US$120.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Hair Dyes market in Ghana

The Ghanaian Hair Dyes eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 3.0% of the Shower & Bath eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.4%, resulting in a projected market volume of US$0.7 million by 2028. The Hair Dyes eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Hair Dyes market in Ghana

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Hair Dyes market in Ghana

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)58.928.288.636.620.064.452.974.0

Online share

eCommerce online share of the total Hair Dyes market in Ghana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ghanaian Hair Dyes retail market, the online share is 3.2% and will increase by an average of 6.5% to 4.2% by 2028.

eCommerce online share of the total Hair Dyes market in Ghana

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)40.5%62.9%97.0%68.8%18.2%99.3%66.7%28.8%

Market definition

Definition of the Hair Dyes market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Hair Dyes The category Hair Dyes includes the online trade of hair dye (e.g permanent hair color, temporary hair color) and hair color accessories (application brushes, mixing bowls, shower caps). This category does not cover color-enhancing shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair Dye (e.g permanent hair color, temporary hair color)
  • Hair color accessories (application brushes, mixing bowls, shower caps)

Out-of-scope

  • Color-enhancing shampoos and conditioners

Market comparison

The Ghanaian Hair Dyes market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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