Care Products market in Ghana
The Ghanaian Care Products eCommerce market is predicted to reach US$77.3 million by 2024 and accounts for 8.7% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.8%, resulting in a projected market volume of US$120.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Conditioners market in Ghana
The Ghanaian Conditioners eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 3.3% of the Shower & Bath eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%, resulting in a projected market volume of US$0.7 million by 2028. The Conditioners eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Creams & Body Lotions, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Conditioners market in Ghana
eCommerce revenue growth in the Conditioners market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 51.3 | 60.6 | 75.2 | 32.6 | 62.4 | 91.6 | 48.9 | 47.2 |
Market definition
Definition of the Conditioners market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Conditioners The category Conditioners includes the online trade of conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners). This category does not cover shampoos. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners)
Out-of-scope
- Shampoos
Market comparison
The Ghanaian Conditioners market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Pharmaceuticals *
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