eCommerce market in Austria
Austria is the 29th largest market for eCommerce with a predicted revenue of US$11,326.4 million by 2024, placing it ahead of Israel. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.1%, resulting in a projected market volume of US$13,277.2 million by 2028. With an expected increase of 4.8% in 2024, the Austrian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Austria, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Austrian eCommerce market. Fashion is the largest market and accounts for 21.8% of the Austrian eCommerce revenue. It is followed by Electronics with 21.5%, Hobby & Leisure with 20.0%, Furniture & Homeware with 13.6%, DIY with 9.9%, Care Products with 8.0%, and Grocery with the remaining 5.2%.
Monthly revenues
Monthly revenues in the Austrian eCommerce market
The monthly eCommerce revenue of the Austrian eCommerce market was US$1,204 million in November 2024. This refers to a growth of 5.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.6% of the total 2024 revenue of the Austrian eCommerce market and the lowest in February 2024 with 6.7% of the total 2024 revenue.
Revenue Last Month
US$1,203.5m
The eCommerce revenue grew by 5.0% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 3.2 | 1.3 | 36.0 | 18.9 | 39.8 | 44.9 | 71.3 | 72.9 | 37.9 | 85.9 | 99.6 | 98.6 |
Market development
eCommerce revenue development in Austria
Austria is the 29th largest market for eCommerce with a predicted revenue of US$11,326.4 million by 2024, placing it ahead of Israel. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.1%, resulting in a projected market volume of US$13,277.2 million by 2028. With an expected increase of 4.8% in 2024, the Austrian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Austria, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Austrian eCommerce market. Fashion is the largest market and accounts for 21.8% of the Austrian eCommerce revenue. It is followed by Electronics with 21.5%, Hobby & Leisure with 20.0%, Furniture & Homeware with 13.6%, DIY with 9.9%, Care Products with 8.0%, and Grocery with the remaining 5.2%.
eCommerce revenue development in Austria
eCommerce revenue growth in Austria
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 18.7 | 76.2 | 32.8 | 31.2 | 4.7 | 82.9 | 17.8 | 12.6 |
Top stores
Top five online stores in Austria by net sales 2023
The biggest player in the Austrian eCommerce market is amazon.de. The store had a revenue of US$910.7 million in 2023. Store rankings include every store that generates revenue in Austria. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Austria was considered.
eCommerce net sales generated in Austria in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Austrian eCommerce market
The Austrian eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 92.3% of all online stores checked. Other offered payment methods in the Austrian eCommerce market in 2023 are Mastercard (Cards) with 92.1%, PayPal (E-wallets) with 82.6%, and Sofortüberweisung (Bank transfer) with 57.1%. With 55.6% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).
Top 5 offered payment methods in the Austrian eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Austrian eCommerce market
Despite Österreichische Post's dominant position with 51.6% of online stores opting for its services, the Austrian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, GLS, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Austrian eCommerce market
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