Electronics market in Austria

The Austrian Electronics eCommerce market is predicted to reach US$2,447.9 million by 2024 and accounts for 21.4% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.6%, resulting in a projected market volume of US$2,712.7 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Austrian Electronics retail market, the online share is 55.0% and will increase by an average of 4.4% to 65.5% by 2028.

With sales in the Austrian Electronics market, amazon.de generated a revenue of US$333.3 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Austria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Austrian Electronics eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 87.3% of all online stores checked. Other offered payment methods in the Austrian Electronics eCommerce market in 2023 are Mastercard (Cards) with 87.3%, PayPal (E-wallets) with 81.7%, and Bank transfer/cash in advance (Bank transfer) with 63.4%. With 52.1% Sofortüberweisung (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite Österreichische Post's dominant position with 44.4% of online stores opting for its services, the Austrian Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, DPD, GLS, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Austrian Electronics eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Shopware, and Salesforce Commerce Cloud, have been able to secure a market share exceeding 11.4%, suggesting a diversified market with numerous players holding smaller stakes.