Furniture & Homeware market in Austria
The Austrian Furniture & Homeware eCommerce market is predicted to reach US$1,545.8 million by 2024 and accounts for 13.5% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.3%, resulting in a projected market volume of US$1,904.0 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Monthly revenues
Monthly eCommerce revenues in the Austrian Furniture & Homeware market
The monthly eCommerce revenue of the Austrian Furniture & Homeware market was US$157 million in October 2024. This refers to a growth of 36.9% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.2% of the total 2023 revenue of the Austrian Furniture & Homeware market and the lowest in February 2024 with 6.7% of the total 2024 revenue.
Revenue Last Month
US$157.3m
The eCommerce revenue grew by 36.9% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 23.9 | 98.3 | 10.6 | 10.7 | 23.8 | 32.1 | 77.9 | 15.6 | 68.5 | 89.7 | 56.5 | 48.4 |
Market development
eCommerce revenue development in the Furniture & Homeware market in Austria
The Austrian Furniture & Homeware eCommerce market is predicted to reach US$1,545.8 million by 2024 and accounts for 13.5% of the total eCommerce market in Austria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.3%, resulting in a projected market volume of US$1,904.0 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Austria
eCommerce revenue growth in the Furniture & Homeware market in Austria
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 2.4 | 7.4 | 54.1 | 74.2 | 61.0 | 36.8 | 55.0 | 66.0 |
Top stores
Top five Furniture & Homeware online stores in Austria by net sales 2023
With sales in the Austrian Furniture & Homeware market, ikea.com generated a revenue of US$204.0 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Austria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Austria in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Payment Methods
Top 5 offered payment methods in the Austrian Furniture & Homeware market
The Austrian Furniture & Homeware eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 96.2% of all online stores checked. Other offered payment methods in the Austrian Furniture & Homeware eCommerce market in 2023 are Mastercard (Cards) with 96.2%, PayPal (E-wallets) with 90.6%, and Bank transfer/cash in advance (Bank transfer) with 54.7%. With 54.7% Sofortüberweisung (Bank transfer) has already a significantly smaller coverage compared to VISA (Cards).
Top 5 offered payment methods in the Austrian Furniture & Homeware market
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Shop Software Solutions
Top 5 used shop software solutions in the Austrian Furniture & Homeware market
Although Magento holds a commanding lead with 20.9% of online stores using the shop software solution, the Austrian Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Mirakl, OXID EShop, Salesforce Commerce Cloud, and Shopware, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Austrian Furniture & Homeware market
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Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
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