Social Media Activity Score

Social Media Activity Score: Meaning, Calculation, Ways to Improve

What is social media activity score, and why does it matter? Find how to calculate this metric and ways to improve it for eCommerce results.

With businesses now integrating social media into their marketing strategy, it becomes important to track how well they perform across different platforms.

What is social media activity score and how to evaluate it? What are ways to improve a company’s social media activity store? This article provides answers.

What is Social Media Activity Score?

A social media activity score is a metric used by social media platforms to track the activity and engagement of user accounts.

These scores quantify a business’ presence or influence on social media platforms. It does that by considering multiple factors, including:

The number of followers on a page.
The number of comments, likes, and shares made by users.
The amount of interaction between a business social media account and others.
The comments your business page makes on other pages or other accounts.

It's important to note that there are no standardized scoring systems for social media activity. Each social media platform may use its own algorithms or metrics to calculate these scores.

However, tracking social media activity score is vital to measure the impact of a business’ social media strategy. The score enables companies to assess the performance of their social media marketing campaigns and determine future goals.

How to Evaluate Your Social Media Activity Score

To evaluate the social media activity score, a business can take several steps which reveal how influential they are on one or multiple social media platforms. Some ways to do so include tracking:

Audience growth: The rate at which the audience grows in a given period.
Engagement: The percentage of followers who are engaging with posts through likes, shares, and comments.
Reach: The number of users on whose timeline your posts appear.
Impressions: The number of times an ad or post is displayed to users.
Website traffic: The number of users who are directed from your social media posts to your website.
Conversions: The number of sales made through a social media post and ad.
Leads: The number of people who found social media posts helpful and reached out to a business for further information.

How to Improve Social Media Activity Score

There are many strategies through which eCommerce stores can bring down their shopping cart abandonment rate. They span several ends of the business operations — from marketing to payment to customer support. Some of these include:

Schedule regular posts: Make sure to post frequently to retain your audience’s attention and interest. Devise a scheduling calendar for social media posts and determine the number of posts to make each day, week, and month. Post on peak usage times to each a larger segment of your audience.
Comment actively: Add comments on your own post and reply to users’ comments to mark your presence. In addition, use your business page to comment on other posts. Comments allow a business to offer industry insights, demonstrate credibility, and drive engagement.
Use multiple platforms: Investigate the different social media channels available and that are being used the most by your target demographic. Try creating accounts on multiple platforms. This diversification allows you to reach audiences that are active on different social media websites and expand your influence, which remains limited if a business is active on only one social media platform.
Build a relevant following base: The number of followers on a social media account improves your social media activity score. However, make sure to do your research and connect with relevant people – that is, those most likely to be your target customers. If they follow you, you can reciprocate by following them back. The strategy will help you engage more and better on social media platforms.
Track your social media activity: It is vital to track your social media metrics or measure performance against defined goals. Start with a plan – that is, lay out what you hope to achieve from a social media campaign. Gather the relevant data and perform an analysis to assess the return on investment. With this result, a company can determine whether to increase or decrease their social media spend, find the gaps, and introduce improvements.

Key Takeaways

A social media activity score is a metric that indicates the activity and engagement of user accounts on different social media platforms.
It is important to track social media activity score as it helps gauge a company's social media presence and determine the success of social media marketing campaigns.
Social media activity includes such factors as the number of followers, likes, shares, and comments. Other measures of activity such as comments by a business on another page and interactions between users and a business page are also important.
Some ways to evaluate social media activity score includes tracking the audience growth rate, engagement, reach, impressions, website traffic, conversions, and leads generated through social media.
To improve their social media activity score, businesses can take different steps such as posting regularly, engaging actively with the audience and other pages, using multiple social media platforms, building a relevant base of followers, and tracking social media activity.

Glossary entries with S