Social commerce

Social commerce is a form of eCommerce that involves the use of social media platforms (e.g., Facebook, Instagram, and TikTok) to facilitate online shopping transactions. In other words, social commerce allows customers to browse and purchase products directly through social media platforms.

When social media platforms integrate eCommerce capabilities, users do not have to exit the platforms in order to buy products. Rather, the purchase process becomes much more convenient, with transactions allowed within the platform. In line with social media’s original purpose, customers can recommend products, leave ratings, and add reviews to make online shopping more interactive.

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