SEA

Search engine advertising (SEA), also known as search advertising or online search advertising, is a digital marketing strategy that involves displaying paid advertisements directly within the search results of popular search engines such as Google, Bing, and Yahoo.

Advertisers use SEA to target users who are actively searching for specific keywords. They pay a fee each time a user clicks on their ad, a model known as pay-per-click (PPC) advertising. SEA is particularly effective because it targets users with high intent, as their search queries often reveal their specific interests and needs. This form of online advertising helps businesses reach potential customers precisely when they are searching for products or services related to their offerings.