eCommerce Revenue Analytics Store Favicon lego.com

lego.com, operated by Lego A/S, is an internationally-focused online store that generates eCommerce net sales primarily in the United States as well as in the United Kingdom and Canada. With regards to the product range, lego.com specializes in the Hobby & Leisure category, particularly in the area of Toys. The online store was launched in 1996.

Store Screenshot
Global net sales (2023)
US$620.2m
Global rank (2023)
#284
Main country
Main category
Launch year
1996

lego.com: eCommerce revenue analytics

eCommerce net sales development of lego.com

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lego.com
eCommerce net sales

in million US$

lego.com
YoY growth

in percent
201720182019202020212022202320242025

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Global rank

by net sales
#284
Please note
These numbers show the first party eCommerce net sales after deduction of returns generated by lego.com only.

lego.com: Distribution of eCommerce net sales

Detailed breakdown of first-party net sales by country and category

lego.com: eCommerce net sales by country

in 2023
United States

lego.com: eCommerce net sales by category

in 2023
Hobby & Leisure
Additional information:
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lego.com: Competitor analysis

The top similar online stores to lego.com

Discover the most similar onlines stores based on net sales, product mix, and geographic reach.

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lego.com: Market development
Hobby & Leisure in the United States

lego.com
Market Revenue

in million US$

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lego.com: Consumer behavior insights Beta

Average order value

Analyze shopper behavior. We provide average order value (AOV) estimates for each shop as well as the respective shopping category and country.


lego.com: Marketing performance indicators

SEA budget

Compare the budgets of online stores for search engine advertising (SEA), and find out who spends the most on ads on Google and other search engines.


lego.com: Online store performance indicators

Payment analytics

Find information on payment methods provided by the store: supported cards, bank transfer, e-wallets, invoice, direct debit, and many more.

MasterCard
Paypal
Visa Card

lego.com: Company & contact information

Leads for your research

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CompanyLego A/S

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