Global Furniture & Homeware market

The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$422,893.2 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%. ECDB considers the following two sub-markets within the Furniture & Homeware market: Furniture and Homeware. Furniture is the largest sub-market and accounts for 55.8% of the global Furniture & Homeware market.

Market development

eCommerce revenue development in the global Kitchen & Bath market

The global Kitchen & Bath eCommerce market is expected to increase over the next years. It is predicted to reach US$44,552.8 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.1%. The Kitchen & Bath eCommerce market is a sub-market of the Furniture market and accounts for 18.9% within this market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Other Furniture, and Outdoor Furniture.

eCommerce revenue development in the global Kitchen & Bath market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Kitchen & Bath market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)53.852.468.943.279.75.085.253.2
as of Furniture (in %)49.648.748.748.447.749.249.048.848.548.448.348.0

Online share

eCommerce online share of the total Kitchen & Bath market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Kitchen & Bath retail market, the online share is 27.6% and will increase by an average of 4.0% to 32.3% by 2028.

eCommerce online share of the total Kitchen & Bath market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)80.1%57.5%76.5%52.7%59.4%86.4%15.7%84.3%

Market definition

Definition of the Kitchen & Bath market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Kitchen & Bath The category Kitchen & Bath includes the online trade of kitchen furniture (e.g. kitchen cabinets, kitchen racks) and bathroom furniture (e.g. bathroom cabinets, bathroom storage). This category does not cover customized built-in kitchens and unmovable objects (e.g. sinks, bath tubs, faucets). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen furniture (e.g. kitchen cabinets, kitchen racks)
  • Bathroom furniture (e.g. bathroom cabinets, bathroom storage)

Out-of-scope

  • Customized built-in kitchens
  • Unmovable objects (e.g. sinks, bath tubs, faucets)

Market comparison

The Global Kitchen & Bath market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis