Global Furniture & Homeware market

The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$422,893.2 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%. ECDB considers the following two sub-markets within the Furniture & Homeware market: Furniture and Homeware. Furniture is the largest sub-market and accounts for 55.8% of the global Furniture & Homeware market.

Market development

eCommerce revenue development in the global Decorations market

The global Decorations eCommerce market is expected to increase over the next years. It is predicted to reach US$22,470.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.5%. The Decorations eCommerce market is a sub-market of the Homeware market and accounts for 12.0% within this market. Further categories within the Homeware market are: Bedding, Carpets, Curtains & Blinds, Lamps, Other Homeware, and Tableware.

eCommerce revenue development in the global Decorations market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Decorations market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)46.779.56.349.368.951.521.357.6

Online share

eCommerce online share of the total Decorations market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Decorations retail market, the online share is 26.9% and will increase by an average of 6.1% to 34.1% by 2028.

eCommerce online share of the total Decorations market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)28.6%86.8%25.9%69.0%40.2%47.6%91.9%28.8%

Market definition

Definition of the Decorations market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware > Decorations The category Decorations includes the online trade of table linens (e.g. tablecloths, table runners, placemats, cloth napkins), wall art (e.g. paintings, prints, posters, pictures), mirrors, and more. This category does not cover tableware, lamps or carpets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Table linens (e.g. tablecloths, table runners, placemats, cloth napkins)
  • Wall art (e.g. paintings, prints, posters, pictures)
  • Mirrors
  • Vases
  • Centerpieces
  • Clocks
  • Candles and candle holders
  • Decorative pillows and cushions
  • Photo frames
  • Decorative planters and pots
  • Outdoor cushions and pillows

Out-of-scope

  • Tableware
  • Lamps
  • Carpets
  • Curtains and blinds
  • Beddings

Market comparison

The Global Decorations market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis