Hobby & Leisure market in Turkey

The Turkish Hobby & Leisure eCommerce market is predicted to reach US$2,644.7 million by 2024 and accounts for 10.0% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.2%, resulting in a projected market volume of US$2,626.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Toys, Camping & Adventure, Sports Equipment, Pet Supplies, Erotic & Adult, Other Hobby & Leisure, Musical Instruments, Bullion & Precious Metal, Smoking Supplies, and Flowers & Gifts.

Market development

eCommerce revenue development in the Team Sports market in Turkey

The Turkish Team Sports eCommerce market is predicted to reach US$84.1 million by 2024 and accounts for 30.7% of the Sports Equipment eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -3.9%, resulting in a projected market volume of US$71.7 million by 2028. The Team Sports eCommerce market is a sub-market of the Sports Equipment market. Further categories within the Sports Equipment market are: Individual Sports.

eCommerce revenue development in the Team Sports market in Turkey

in million US$

eCommerce revenue growth in the Team Sports market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.33.273.70.150.862.29.64.0

Market definition

Definition of the Team Sports market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Team Sports The category Team Sports includes the online trade of soccer equipment (e.g. soccer balls, soccer cleats, goal nets, goalkeeper gloves), football equipment (e.g. footballs, football helmets, shoulder pads, football cleats), basketball equipment (e.g. basketball balls, basketball hoops), and more. This category does not cover activewear (e.g. joggers, tights, tricots), non-sport-specific footwear (e.g. basketball shoes) or non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Soccer equipment (e.g. soccer balls, soccer cleats, goal nets, goalkeeper gloves)
  • Football equipment (e.g. footballs, football helmets, shoulder pads, football cleats)
  • Basketball equipment (e.g. basketball balls, basketball hoops)
  • Volleyball equipment (e.g. volleyballs, volleyball nets, knee pads)
  • Hockey equipment (e.g. ice hockey and field hockey gear, sticks, pucks, skates, protective gear)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport-specific footwear (e.g. basketball shoes)
  • Non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps)

Market comparison

The Turkish Team Sports market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %