Hobby & Leisure market in Turkey
The Turkish Hobby & Leisure eCommerce market is predicted to reach US$2,644.7 million by 2024 and accounts for 10.0% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.2%, resulting in a projected market volume of US$2,626.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Toys, Camping & Adventure, Sports Equipment, Pet Supplies, Erotic & Adult, Other Hobby & Leisure, Musical Instruments, Bullion & Precious Metal, Smoking Supplies, and Flowers & Gifts.
Monthly revenues
Monthly eCommerce revenues in the Turkish Musical Instruments market
The monthly eCommerce revenue of the Turkish Musical Instruments market was US$6 million in October 2024. This refers to a growth of 10.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.6% of the total 2023 revenue of the Turkish Musical Instruments market and the lowest in June 2024 with 6.3% of the total 2024 revenue.
Revenue Last Month
US$6.0m
The eCommerce revenue grew by 10.8% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 43.7 | 89.2 | 30.8 | 96.5 | 11.8 | 75.8 | 31.7 | 23.4 | 57.4 | 61.5 | 29.6 | 56.4 |
Market development
eCommerce revenue development in the Musical Instruments market in Turkey
The Turkish Musical Instruments eCommerce market is predicted to reach US$63.5 million by 2024 and accounts for 2.4% of the Hobby & Leisure eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.6%, resulting in a projected market volume of US$88.4 million by 2028. The Musical Instruments eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Musical Instruments market in Turkey
eCommerce revenue growth in the Musical Instruments market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 79.3 | 2.9 | 66.4 | 89.8 | 97.0 | 8.9 | 48.0 | 4.9 |
Top stores
Top five Musical Instruments online stores in Turkey by net sales 2023
With sales in the Turkish Musical Instruments market, teknosa.com generated a revenue of US$14.8 million in 2023, which means it is the leading online store in this market. The Musical Instruments ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Musical Instruments market in Turkey in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Musical Instruments market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Musical Instruments The category Musical Instruments covers the sale of guitars, keyboards and pianos, drums and percussions, and more. This category does not cover music software and technology, instrument maintenance and repair or music lessons and educational resources. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Guitars
- Keyboards and pianos
- Drums and percussions
- Wind instruments
- String instruments
- Electronic instruments
- DJ equipment
- Amplifiers and effects
Out-of-scope
- Music software and technology
- Instrument maintenance and repair
- Music lessons and educational resources
Select sub-category