Care Products market in Tunisia

The Tunisian Care Products eCommerce market is predicted to reach US$27.0 million by 2024 and accounts for 9.1% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$49.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Women's Fragrances market in Tunisia

The Tunisian Women's Fragrances eCommerce market is predicted to reach US$1.1 million by 2024 and accounts for 62.1% of the Fragrances eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.3%, resulting in a projected market volume of US$2.0 million by 2028. The Women's Fragrances eCommerce market is a sub-market of the Fragrances market. Further categories within the Fragrances market are: Men's Fragrances.

eCommerce revenue development in the Women's Fragrances market in Tunisia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Women's Fragrances market in Tunisia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)1.468.068.320.862.417.820.891.2

Online share

eCommerce online share of the total Women's Fragrances market in Tunisia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Tunisian Women's Fragrances retail market, the online share is 24.7% and will increase by an average of 13.9% to 41.5% by 2028.

eCommerce online share of the total Women's Fragrances market in Tunisia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)72.2%76.0%87.2%4.5%14.9%56.6%70.0%30.1%

Market definition

Definition of the Women's Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances > Women's Fragrances The category Women's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover scented body lotions and creams and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Perfumes
  • Eau de parfum
  • Eau de toilette
  • Cologne
  • Solid perfumes
  • Body sprays
  • Mists

Out-of-scope

  • Scented body lotions and creams
  • Deodorants

Market comparison

The Tunisian Women's Fragrances market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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