Care Products market in Tunisia
The Tunisian Care Products eCommerce market is predicted to reach US$15.8 million by 2024 and accounts for 8.3% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.1%, resulting in a projected market volume of US$24.1 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Toilet Paper market in Tunisia
The Tunisian Toilet Paper eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 58.9% of the Hygiene eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$1.4 million by 2028. The Toilet Paper eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.
eCommerce revenue development in the Toilet Paper market in Tunisia
eCommerce revenue growth in the Toilet Paper market in Tunisia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 96.9 | 37.8 | 3.2 | 31.2 | 12.2 | 76.9 | 40.9 | 97.0 |
Market definition
Definition of the Toilet Paper market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
- Wet wipes
Out-of-scope
- Handkerchiefs
Market comparison
The Tunisian Toilet Paper market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Prescription Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Other Hygiene *
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