Grocery market in Tunisia
The Tunisian Grocery eCommerce market is predicted to reach US$7.5 million by 2024 and accounts for 3.9% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.3%, resulting in a projected market volume of US$15.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Beverages market in Tunisia
The Tunisian Beverages eCommerce market is predicted to reach US$1.3 million by 2024 and accounts for 17.4% of the Grocery eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.1%, resulting in a projected market volume of US$2.6 million by 2028. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.
eCommerce revenue development in the Beverages market in Tunisia
eCommerce revenue growth in the Beverages market in Tunisia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 58.5 | 97.7 | 15.9 | 82.6 | 27.1 | 41.1 | 26.6 | 17.7 | ||||
as of Grocery (in %) | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
Market definition
Definition of the Beverages market within the Grocery market
Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Alcoholic beverages (e.g. wines, liquors, beers)
- Non-alcoholic beverages (e.g. water, juices, coffee)
Out-of-scope
- Restaurant or bar pick-up
- Nutritional drinks (e.g. meal replacement shakes, protein shakes)
Market comparison
The Tunisian Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Alcoholic Beverages *
- Beers *
- Wine & Liquors *
- Liquors *
- Wine *
- Other Alcoholic Beverages *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Noodles *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
* Not available for the selected country