Fashion market in Sierra Leone
The Sierra Leonean Fashion eCommerce market is predicted to reach US$2.2 million by 2024 and accounts for 20.1% of the total eCommerce market in Sierra Leone. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%, resulting in a projected market volume of US$3.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Active Footwear market in Sierra Leone
The Sierra Leonean Active Footwear eCommerce market is predicted to reach US$0.2 million by 2024 and accounts for 38.4% of the Footwear eCommerce market in Sierra Leone. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%, resulting in a projected market volume of US$0.3 million by 2028. The Active Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Boots, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.
eCommerce revenue development in the Active Footwear market in Sierra Leone
eCommerce revenue growth in the Active Footwear market in Sierra Leone
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 96.7 | 55.1 | 76.1 | 24.5 | 38.0 | 28.6 | 59.0 | 48.3 |
Market definition
Definition of the Active Footwear market within the Fashion market
Market definition: Fashion > Footwear > Active Footwear The category Active Footwear includes the online trade of sneakers and non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes). This category does not cover sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes)
Out-of-scope
- Sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes)
Market comparison
The Sierra Leonean Active Footwear market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Jackets, Coats & Anoraks *
- Pants *
- Socks *
- Suits & Trouser Suits *
- Sweaters *
- T-Shirts, Shirts & Blouses *
- Underwear & Nightwear *
- Workwear *
- Other Apparel *
- Fashion Accessories *
- Belts *
- Headwear *
- Scarves & Shawls *
- Sunglasses *
- Wallets & Purses *
- Other Accessories *
- Jewelry & Watches *
- Jewelry *
- Watches *
- Other Jewelry & Watches *
- Luggage & Bags *
- Backpacks & Daypacks *
- Handbags *
- Hip & Fanny Packs *
- Suitcases *
- Other Luggage & Bags *
- Boots *
- Flat Shoes *
- High Heels & Pumps *
- Sandals *
- Other Footwear *
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