Hobby & Leisure market in Sweden

The Swedish Hobby & Leisure eCommerce market is predicted to reach US$1,179.9 million by 2024 and accounts for 8.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.6%, resulting in a projected market volume of US$1,255.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Swedish Hobby & Leisure retail market, the online share is 16.3% and will increase by an average of 1.3% to 17.1% by 2028.

With sales in the Swedish Hobby & Leisure market, snusbolaget.se generated a revenue of US$120.5 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.5% VISA the most commonly offered payment method of all online stores in the Swedish Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a share of 96.5% and American Express with a share of 35.1% the payment type Cards is the most common used by online retailers in in the Swedish Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are Klarna (Invoice) with 49.1% and Klarna (Installment) with 40.4% of stores offering that payment method to the clients.

Despite PostNord's dominant position with 70.7% of online stores opting for its services, the Swedish Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DHL, Budbee Home Delivery, DB Schenker, and Airmee, hold smaller but significant shares, contributing to a dynamic and fragmented market.