Hobby & Leisure market in Sweden
The Swedish Hobby & Leisure eCommerce market is predicted to reach US$1,068.9 million by 2024 and accounts for 7.9% of the total eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%, resulting in a projected market volume of US$1,092.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Swedish Flowers & Gifts market
The monthly eCommerce revenue of the Swedish Flowers & Gifts market was US$2 million in October 2024. This refers to a growth of 19.3% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 11.4% of the total 2023 revenue of the Swedish Flowers & Gifts market and the lowest in September 2024 with 6.7% of the total 2024 revenue.
Revenue Last Month
US$2.3m
The eCommerce revenue grew by 19.3% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 7.9 | 26.4 | 81.6 | 28.1 | 37.4 | 53.1 | 91.8 | 9.6 | 81.1 | 65.1 | 56.3 | 68.8 |
Market development
eCommerce revenue development in the Flowers & Gifts market in Sweden
The Swedish Flowers & Gifts eCommerce market is predicted to reach US$29.2 million by 2024 and accounts for 2.7% of the Hobby & Leisure eCommerce market in Sweden. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.3%, resulting in a projected market volume of US$29.5 million by 2028. The Flowers & Gifts eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Flowers & Gifts market in Sweden
eCommerce revenue growth in the Flowers & Gifts market in Sweden
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 73.6 | 68.2 | 57.8 | 12.4 | 39.5 | 38.5 | 58.1 | 45.4 |
Top stores
Top five Flowers & Gifts online stores in Sweden by net sales 2023
With sales in the Swedish Flowers & Gifts market, interflora.se generated a revenue of US$17.5 million in 2023, which means it is the leading online store in this market. The Flowers & Gifts ranking of Sweden is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Flowers & Gifts market in Sweden in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Flowers & Gifts market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Flowers & Gifts The category Flowers & Gifts includes the online trade of fresh cut flowers, bouquets, gift baskets, and more. Online stores dedicated to the sale of plants (e.g. succulents, ferns, orchids), garden equipment or gift certificates or vouchers are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh cut flowers
- Bouquets
- Gift baskets
- Greeting cards
- Gift wrapping and packaging
- Occasion-specific decorations
- Gifts for special occasions (e.g. birthdays, weddings, anniversaries, baby showers)
Out-of-scope
- Plants (e.g. succulents, ferns, orchids)
- Garden equipment
- Gift certificates or vouchers
Select sub-category