Care Products market in Romania

The Romanian Care Products eCommerce market is predicted to reach US$629.4 million by 2024 and accounts for 8.4% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$841.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Eye Cosmetics market in Romania

The Romanian Eye Cosmetics eCommerce market is predicted to reach US$14.1 million by 2024 and accounts for 28.0% of the Decorative Cosmetics eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.9%, resulting in a projected market volume of US$15.2 million by 2028. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Eye Cosmetics market in Romania

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Eye Cosmetics market in Romania

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)89.341.777.635.513.177.39.695.4

Market definition

Definition of the Eye Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eyeshadows
  • Eyeliners
  • Mascaras
  • Eyelash Extensions

Out-of-scope

  • Eyelash curlers

Market comparison

The Romanian Eye Cosmetics market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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