Care Products market in Romania

The Romanian Care Products eCommerce market is predicted to reach US$629.4 million by 2024 and accounts for 8.4% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$841.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Deodorants market in Romania

The Romanian Deodorants eCommerce market is predicted to reach US$17.0 million by 2024 and accounts for 9.6% of the Shower & Bath eCommerce market in Romania. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.2%, resulting in a projected market volume of US$14.3 million by 2028. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.

eCommerce revenue development in the Deodorants market in Romania

in million US$

eCommerce revenue growth in the Deodorants market in Romania

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)6.444.338.016.46.311.197.664.3

Market definition

Definition of the Deodorants market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)

Out-of-scope

  • Fragrances and perfumes
  • Bodysprays

Market comparison

The Romanian Deodorants market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %