Grocery market in Poland

The Polish Grocery eCommerce market is predicted to reach US$1,158.1 million by 2024 and accounts for 4.1% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.2%, resulting in a projected market volume of US$1,769.5 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Beverages and Food.

Market development

eCommerce revenue development in the Beers market in Poland

The Polish Beers eCommerce market is predicted to reach US$213.0 million by 2024 and accounts for 44.3% of the Alcoholic Beverages eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.7%, resulting in a projected market volume of US$452.3 million by 2028. The Beers eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Other Alcoholic Beverages, and Wine & Liquors.

eCommerce revenue development in the Beers market in Poland

in million US$

eCommerce revenue growth in the Beers market in Poland

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)58.731.746.792.161.886.926.515.8

Online share

eCommerce online share of the total Beers market in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Beers retail market, the online share is 0.8% and will increase by an average of 7.8% to 1.0% by 2028.

eCommerce online share of the total Beers market in Poland

in %
20202021202220232024202520262027
Online share (in %)94.7%45.6%68.7%41.9%40.1%66.2%97.2%27.1%

Market definition

Definition of the Beers market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Beers The category Beers includes the online trade of beer (e.g. pilsner, ale, craft beer). This category does not cover beer mixed drinks and ciders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beer (e.g. pilsner, ale, craft beer)

Out-of-scope

  • Beer mixed drinks
  • Ciders

Market comparison

The Polish Beers market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %