Fashion market in New Zealand
The New Zealand Fashion eCommerce market is predicted to reach US$881.5 million by 2024 and accounts for 23.2% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$1,179.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Sunglasses market in New Zealand
The New Zealand Sunglasses eCommerce market is predicted to reach US$12.7 million by 2024 and accounts for 20.6% of the Fashion Accessories eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%, resulting in a projected market volume of US$17.6 million by 2028. The Sunglasses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Wallets & Purses.
eCommerce revenue development in the Sunglasses market in New Zealand
eCommerce revenue growth in the Sunglasses market in New Zealand
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 77.1 | 58.0 | 59.0 | 95.0 | 23.9 | 13.0 | 85.9 | 82.8 |
Market definition
Definition of the Sunglasses market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Sunglasses The category Sunglasses includes the online trade of sunglasses without prescription (e.g. aviator sunglasses, cat-eye sunglasses, retro sunglasses) and glasses without prescription. This category does not cover sunglasses with prescription, glasses with prescription or safety glasses and goggles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sunglasses without prescription (e.g. aviator sunglasses, cat-eye sunglasses, retro sunglasses)
- Glasses without Prescription
Out-of-scope
- Sunglasses with prescription
- Glasses with prescription
- Safety glasses and goggles
Market comparison
The New Zealand Sunglasses market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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