Fashion market in New Zealand

The New Zealand Fashion eCommerce market is predicted to reach US$881.5 million by 2024 and accounts for 23.2% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$1,179.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the New Zealand Fashion retail market, the online share is 24.8% and will increase by an average of 6.8% to 32.3% by 2028.

With sales in the New Zealand Fashion market, shein.com generated a revenue of US$166.6 million in 2023, which means it is the leading online store in this market. The Fashion ranking of New Zealand is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 99.1% VISA the most commonly offered payment method of all online stores in the New Zealand Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 99.1% and American Express with a share of 75.5% the payment type Cards is the most common used by online retailers in in the New Zealand Fashion eCommerce market in 2023. Other commonly used payment methods in that market are Afterpay (Installment) with 67.0% and PayPal (E-wallets) with 57.5% of stores offering that payment method to the clients.

Despite New Zealand Post's dominant position with 48.8% of online stores opting for its services, the New Zealand Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including CourierPost, DHL, Post Haste, and PBT, hold smaller but significant shares, contributing to a dynamic and fragmented market.