eCommerce market in New Zealand

New Zealand is the 49th largest market for eCommerce with a predicted revenue of US$3,800.7 million by 2024, placing it ahead of Belarus. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.4%, resulting in a projected market volume of US$4,863.1 million by 2028. With an expected increase of 6.7% in 2024, the New Zealand eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in New Zealand, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the New Zealand eCommerce market. Electronics is the largest market and accounts for 28.1% of the New Zealand eCommerce revenue. It is followed by Fashion with 23.2%, Hobby & Leisure with 14.3%, Furniture & Homeware with 11.5%, Grocery with 9.3%, Care Products with 7.0%, and DIY with the remaining 6.6%.

Monthly revenues

Monthly revenues in the New Zealand eCommerce market

The monthly eCommerce revenue of the New Zealand eCommerce market was US$306 million in November 2024. This refers to a growth of 7.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in January 2024 with 9.1% of the total 2024 revenue of the New Zealand eCommerce market and the lowest in October 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$305.8m

The eCommerce revenue grew by 7.0% from October 2024 to November 2024.

11-2024+7.0%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)23.394.461.970.477.220.125.582.432.161.486.090.3

Market development

eCommerce revenue development in New Zealand

New Zealand is the 49th largest market for eCommerce with a predicted revenue of US$3,800.7 million by 2024, placing it ahead of Belarus. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.4%, resulting in a projected market volume of US$4,863.1 million by 2028. With an expected increase of 6.7% in 2024, the New Zealand eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in New Zealand, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the New Zealand eCommerce market. Electronics is the largest market and accounts for 28.1% of the New Zealand eCommerce revenue. It is followed by Fashion with 23.2%, Hobby & Leisure with 14.3%, Furniture & Homeware with 11.5%, Grocery with 9.3%, Care Products with 7.0%, and DIY with the remaining 6.6%.

eCommerce revenue development in New Zealand

in million US$

eCommerce revenue growth in New Zealand

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)69.046.291.539.718.061.121.616.7

Online share

eCommerce online share in New Zealand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the New Zealand retail market, the online share is 11.1% and will increase by an average of 6.8% to 14.5% by 2028.

eCommerce online share in New Zealand

in %
20202021202220232024202520262027
Online share (in %)72.2%31.5%50.9%40.4%37.3%7.7%43.5%88.7%

Top stores

Top five online stores in New Zealand by net sales 2023

The biggest player in the New Zealand eCommerce market is countdown.co.nz. The store had a revenue of US$605.3 million in 2023. Store rankings include every store that generates revenue in New Zealand. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in New Zealand was considered.

eCommerce net sales generated in New Zealand in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the New Zealand eCommerce market

With 97.8% VISA the most commonly offered payment method of all online stores in the New Zealand eCommerce market in 2023. Like VISA Mastercard with a share of 97.8% and American Express with a share of 56.2% the payment type Cards is the most common used by online retailers in in the New Zealand eCommerce market in 2023. Other commonly used payment methods in that market are Afterpay (Installment) with 53.6% and PayPal (E-wallets) with 45.7% of stores offering that payment method to the clients.

Top 5 offered payment methods in the New Zealand eCommerce market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the New Zealand eCommerce market

Despite New Zealand Post's dominant position with 44.9% of online stores opting for its services, the New Zealand eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including CourierPost, New Zealand Couriers, Post Haste, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the New Zealand eCommerce market

in %

Shop Software Solutions

Top 5 used shop software solutions in the New Zealand eCommerce market

In the New Zealand eCommerce market in 2023, Shopify is the leading shop software solution, used by over 34.5% of online retailers. Magento comes in second, but with a much lower usage rate of 8.4%. Meanwhile, WooCommerce, BigCommerce, and Salesforce Commerce Cloud are used by a relatively small number of online retailers.

Top 5 used shop software solutions in the New Zealand eCommerce market

in %