Care Products market in the Netherlands
The Dutch Care Products eCommerce market is predicted to reach US$1,578.0 million by 2024 and accounts for 6.6% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.4%, resulting in a projected market volume of US$1,667.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Make-up market in the Netherlands
The Dutch Make-up eCommerce market is predicted to reach US$31.8 million by 2024 and accounts for 25.6% of the Decorative Cosmetics eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.4%, resulting in a projected market volume of US$32.2 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Make-up market in the Netherlands
eCommerce revenue growth in the Make-up market in the Netherlands
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 89.6 | 82.3 | 25.8 | 49.1 | 59.8 | 60.3 | 75.6 | 14.9 |
Market definition
Definition of the Make-up market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)
Out-of-scope
- Make-up brushes
- Theater make-up
Market comparison
The Dutch Make-up market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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