Care Products market in Montenegro
The Montenegrin Care Products eCommerce market is predicted to reach US$10.1 million by 2024 and accounts for 9.4% of the total eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.7%, resulting in a projected market volume of US$12.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Hygiene market in Montenegro
The Montenegrin Hygiene eCommerce market is predicted to reach US$0.8 million by 2024 and accounts for 16.0% of the Personal Care eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.3%, resulting in a projected market volume of US$1.2 million by 2028. The Hygiene eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Other Personal Care, and Shower & Bath.
eCommerce revenue development in the Hygiene market in Montenegro
eCommerce revenue growth in the Hygiene market in Montenegro
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 68.0 | 100.0 | 53.5 | 17.6 | 93.5 | 5.3 | 12.9 | 92.9 | ||||
| as of Personal Care (in %) | 57.7 | 57.2 | 57.9 | 59.1 | 61.5 | 60.6 | 61.1 | 61.7 | 62.4 | 62.9 | 62.9 | 63.3 |
Market definition
Definition of the Hygiene market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene The category Hygiene includes the online trade of feminine hygiene, toilet paper and handkerchiefs. This category does not cover bath and shower products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Feminine hygiene
- Toilet paper
- Handkerchiefs
Out-of-scope
- Bath and shower products
Market comparison
The Montenegrin Hygiene market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Other Hygiene *
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