Care Products market in Montenegro
The Montenegrin Care Products eCommerce market is predicted to reach US$9.7 million by 2024 and accounts for 9.4% of the total eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.2%, resulting in a projected market volume of US$11.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Eye Cosmetics market in Montenegro
The Montenegrin Eye Cosmetics eCommerce market is predicted to reach US$0.2 million by 2024 and accounts for 27.7% of the Decorative Cosmetics eCommerce market in Montenegro. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.9%, resulting in a projected market volume of US$0.2 million by 2028. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Eye Cosmetics market in Montenegro
eCommerce revenue growth in the Eye Cosmetics market in Montenegro
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 98.7 | 87.3 | 99.6 | 33.8 | 6.1 | 8.0 | 75.8 | 45.5 |
Market definition
Definition of the Eye Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eyeshadows
- Eyeliners
- Mascaras
- Eyelash Extensions
Out-of-scope
- Eyelash curlers
Market comparison
The Montenegrin Eye Cosmetics market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Other Hygiene *
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