Grocery market in Morocco

The Moroccan Grocery eCommerce market is predicted to reach US$27.5 million by 2024 and accounts for 4.1% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.0%, resulting in a projected market volume of US$43.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Juices market in Morocco

The Moroccan Juices eCommerce market is predicted to reach US$0.5 million by 2024 and accounts for 9.8% of the Non-Alcoholic Beverages eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.4%, resulting in a projected market volume of US$0.7 million by 2028. The Juices eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Hot Drinks, Other Non-Alcoholic Beverages, and Water.

eCommerce revenue development in the Juices market in Morocco

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Juices market in Morocco

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)92.24.846.453.559.426.592.87.0

Online share

eCommerce online share of the total Juices market in Morocco

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Moroccan Juices retail market, the online share is 0.4% and will increase by an average of 17.4% to 0.7% by 2028.

eCommerce online share of the total Juices market in Morocco

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)80.3%2.4%53.2%96.4%34.7%20.8%61.0%89.0%

Market definition

Definition of the Juices market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Juices The category Juices includes the online trade of fruit juices (e.g. apple juice, orange juice, grapfruit juice) and vegetable juices (e.g. tomato juice, carrot juice, beet juice). This category does not cover fruit and vegetable blends, smoothies or non-alcoholic cocktail mixers (e.g. lime juices, syrups). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fruit juices (e.g. apple juice, orange juice, grapfruit juice)
  • Vegetable juices (e.g. tomato juice, carrot juice, beet juice)

Out-of-scope

  • Fruit and vegetable blends
  • Smoothies
  • Non-alcoholic cocktail mixers (e.g. lime juices, syrups)

Market comparison

The Moroccan Juices market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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