Grocery market in Morocco
The Moroccan Grocery eCommerce market is predicted to reach US$27.5 million by 2024 and accounts for 4.1% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.0%, resulting in a projected market volume of US$43.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Ice Creams market in Morocco
The Moroccan Ice Creams eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 32.5% of the Frozen Food eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%, resulting in a projected market volume of US$1.0 million by 2028. The Ice Creams eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Ready Meals, Frozen Vegetables, and Other Frozen Food.
eCommerce revenue development in the Ice Creams market in Morocco
eCommerce revenue growth in the Ice Creams market in Morocco
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 86.4 | 19.6 | 55.9 | 65.3 | 95.2 | 1.2 | 70.5 | 61.0 |
Market definition
Definition of the Ice Creams market within the Grocery market
Market definition: Grocery > Food > Frozen Food > Ice Creams The category Ice Creams includes the online trade of ice creams (e.g. dairy ice creams, sorbets, frozen yogurts, ice cream bars and sandwiches). This category does not cover frozen desserts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Ice creams (e.g. dairy ice creams, sorbets, frozen yogurts, ice cream bars and sandwiches)
Out-of-scope
- Frozen desserts
Market comparison
The Moroccan Ice Creams market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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