Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$49.1 million by 2024 and accounts for 5.5% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.8%, resulting in a projected market volume of US$101.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Liquors market in Ghana
The Ghanaian Liquors eCommerce market is predicted to reach US$6.3 million by 2024 and accounts for 58.0% of the Wine & Liquors eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.6%, resulting in a projected market volume of US$13.0 million by 2028. The Liquors eCommerce market is a sub-market of the Wine & Liquors market. Further categories within the Wine & Liquors market are: Wine.
eCommerce revenue development in the Liquors market in Ghana
eCommerce revenue growth in the Liquors market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 74.8 | 50.5 | 55.7 | 45.2 | 45.6 | 13.8 | 16.3 | 41.1 |
Market definition
Definition of the Liquors market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors > Liquors The category Liquors includes the online trade of liquors (e.g. whiskey, vodka, rum, gin, tequila). This category does not cover liquor mixed drinks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Liquors (e.g. whiskey, vodka, rum, gin, tequila)
Out-of-scope
- Liquor mixed drinks
Market comparison
The Ghanaian Liquors market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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