Grocery market in Ghana
The Ghanaian Grocery eCommerce market is predicted to reach US$49.1 million by 2024 and accounts for 5.5% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.8%, resulting in a projected market volume of US$101.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Beverages market in Ghana
The Ghanaian Beverages eCommerce market is predicted to reach US$20.9 million by 2024 and accounts for 42.5% of the Grocery eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.2%, resulting in a projected market volume of US$43.5 million by 2028. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.
eCommerce revenue development in the Beverages market in Ghana
eCommerce revenue growth in the Beverages market in Ghana
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 2.3 | 10.2 | 91.8 | 12.8 | 31.0 | 80.7 | 89.3 | 25.7 | ||||
as of Grocery (in %) | 29.5 | 27.5 | 26.5 | 27.7 | 29.3 | 29.6 | 29.7 | 29.7 | 29.7 | 29.8 | 29.8 | 29.8 |
Market definition
Definition of the Beverages market within the Grocery market
Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Alcoholic beverages (e.g. wines, liquors, beers)
- Non-alcoholic beverages (e.g. water, juices, coffee)
Out-of-scope
- Restaurant or bar pick-up
- Nutritional drinks (e.g. meal replacement shakes, protein shakes)
Market comparison
The Ghanaian Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Alcoholic Beverages *
- Juices *
- Nuts & Dried Fruits *
- Other Food Cupboard *
- Chilled Food *
- Other Fresh Food *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
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