eCommerce market in France
France is the 9th largest market for eCommerce with a predicted revenue of US$69,212.7 million by 2024, placing it ahead of Indonesia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.5%, resulting in a projected market volume of US$82,694.8 million by 2028. With an expected increase of 5.8% in 2024, the French eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in France, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the French eCommerce market. Hobby & Leisure is the largest market and accounts for 22.8% of the French eCommerce revenue. It is followed by Grocery with 19.9%, Fashion with 17.3%, DIY with 12.5%, Electronics with 12.3%, Care Products with 9.0%, and Furniture & Homeware with the remaining 6.3%.
Monthly revenues
Monthly revenues in the French eCommerce market
The monthly eCommerce revenue of the French eCommerce market was US$7,134 million in November 2024. This refers to a growth of 13.6% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 10.7% of the total 2023 revenue of the French eCommerce market and the lowest in February 2024 with 7.2% of the total 2024 revenue.
Revenue Last Month
US$7,134.4m
The eCommerce revenue grew by 13.6% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 37.1 | 67.4 | 67.8 | 20.4 | 56.0 | 33.4 | 83.7 | 51.1 | 31.0 | 59.6 | 28.9 | 80.9 |
Market development
eCommerce revenue development in France
France is the 9th largest market for eCommerce with a predicted revenue of US$69,212.7 million by 2024, placing it ahead of Indonesia. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 4.5%, resulting in a projected market volume of US$82,694.8 million by 2028. With an expected increase of 5.8% in 2024, the French eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in France, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the French eCommerce market. Hobby & Leisure is the largest market and accounts for 22.8% of the French eCommerce revenue. It is followed by Grocery with 19.9%, Fashion with 17.3%, DIY with 12.5%, Electronics with 12.3%, Care Products with 9.0%, and Furniture & Homeware with the remaining 6.3%.
eCommerce revenue development in France
eCommerce revenue growth in France
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 65.4 | 93.1 | 55.8 | 33.9 | 48.1 | 94.5 | 23.3 | 57.0 |
Top stores
Top five online stores in France by net sales 2023
The biggest player in the French eCommerce market is amazon.fr. The store had a revenue of US$6,502.1 million in 2023. Store rankings include every store that generates revenue in France. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in France was considered.
eCommerce net sales generated in France in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the French eCommerce market
With 96.2% VISA the most commonly offered payment method of all online stores in the French eCommerce market in 2023. Like VISA Mastercard with a share of 96.0% and CB with a share of 63.8% the payment type Cards is the most common used by online retailers in in the French eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 78.7% and Bank transfer/cash in advance (Bank transfer) with 51.3% of stores offering that payment method to the clients.
Top 5 offered payment methods in the French eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the French eCommerce market
Despite chronopost's dominant position with 40.3% of online stores opting for its services, the French eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including La Poste, Colissimo, DPD, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the French eCommerce market
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