Hobby & Leisure market in France

The French Hobby & Leisure eCommerce market is predicted to reach US$15,758.4 million by 2024 and accounts for 22.8% of the total eCommerce market in France. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.6%, resulting in a projected market volume of US$19,611.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the French Hobby & Leisure retail market, the online share is 22.0% and will increase by an average of 1.4% to 23.2% by 2028.

With sales in the French Hobby & Leisure market, amazon.fr generated a revenue of US$2,334.3 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of France is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 95.1% Mastercard the most commonly offered payment method of all online stores in the French Hobby & Leisure eCommerce market in 2023. Like Mastercard VISA with a share of 94.5% and CB with a share of 64.8% the payment type Cards is the most common used by online retailers in in the French Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 72.9% and Bank transfer/cash in advance (Bank transfer) with 59.4% of stores offering that payment method to the clients.

Despite chronopost's dominant position with 46.6% of online stores opting for its services, the French Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including La Poste, Colissimo, DPD, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.