Hobby & Leisure market in Estonia
The Estonian Hobby & Leisure eCommerce market is predicted to reach US$104.5 million by 2024 and accounts for 25.9% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.4%, resulting in a projected market volume of US$149.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Media market in Estonia
The Estonian Media eCommerce market is predicted to reach US$33.5 million by 2024 and accounts for 32.0% of the Hobby & Leisure eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.8%, resulting in a projected market volume of US$43.6 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Media market in Estonia
eCommerce revenue growth in the Media market in Estonia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 97.9 | 56.4 | 76.7 | 86.2 | 0.5 | 32.7 | 29.0 | 8.1 | ||||
as of Hobby & Leisure (in %) | 2.8 | 2.7 | 2.7 | 2.7 | 2.8 | 3.0 | 3.1 | 3.2 | 3.2 | 3.3 | 3.3 | 3.4 |
Market definition
Definition of the Media market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, thrillers, eBooks, audiobooks)
- Video (e.g. DVDs, Blu-Rays)
- CDs
- Vinyl
- Downloads
Out-of-scope
- Streaming services or subscriptions
- eBook readers
Market comparison
The Estonian Media market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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