Care Products market in Switzerland
The Swiss Care Products eCommerce market is predicted to reach US$1,181.8 million by 2024 and accounts for 7.1% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$1,218.7 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Monthly revenues
Monthly eCommerce revenues in the Swiss Care Products market
The monthly eCommerce revenue of the Swiss Care Products market was US$114 million in October 2024. This refers to a growth of 25.8% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.9% of the total 2023 revenue of the Swiss Care Products market and the lowest in February 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$114.2m
The eCommerce revenue grew by 25.8% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 48.1 | 20.2 | 34.8 | 43.2 | 39.4 | 44.8 | 35.0 | 35.5 | 39.9 | 19.0 | 80.4 | 45.2 |
Market development
eCommerce revenue development in the Care Products market in Switzerland
The Swiss Care Products eCommerce market is predicted to reach US$1,181.8 million by 2024 and accounts for 7.1% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.8%, resulting in a projected market volume of US$1,218.7 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
eCommerce revenue development in the Care Products market in Switzerland
eCommerce revenue growth in the Care Products market in Switzerland
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 82.2 | 76.9 | 14.6 | 76.1 | 57.3 | 18.6 | 85.9 | 73.9 |
Top stores
Top five Care Products online stores in Switzerland by net sales 2023
With sales in the Swiss Care Products market, zurrose-shop.ch generated a revenue of US$116.9 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Care Products market in Switzerland in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Swiss Care Products market
With 96.8% VISA the most commonly offered payment method of all online stores in the Swiss Care Products eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.8%, PostFinance Card with a share of 52.4%, and American Express with a share of 47.6% the payment type Cards is the most common used by online retailers in in the Swiss Care Products eCommerce market in 2023. With a share 84.1% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the Swiss Care Products market
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Shipping Service Provider
Top 5 offered shipping providers in the Swiss Care Products market
Despite Schweizerische Post's dominant position with 42.4% of online stores opting for its services, the Swiss Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Die Post, DPD, DHL, and Quickpac, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Swiss Care Products market
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Shop Software Solutions
Top 5 used shop software solutions in the Swiss Care Products market
Although Magento holds a commanding lead with 20.0% of online stores using the shop software solution, the Swiss Care Products eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Shopware, Vue Storefront, Mirakl, and PrestaShop, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Swiss Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
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