Electronics market in Brazil

The Brazilian Electronics eCommerce market is predicted to reach US$14,601.2 million by 2024 and accounts for 36.0% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.3%, resulting in a projected market volume of US$18,631.3 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian Electronics retail market, the online share is 24.8% and will increase by an average of 15.5% to 44.1% by 2028.

With sales in the Brazilian Electronics market, amazon.com.br generated a revenue of US$1,053.1 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 97.3% Mastercard the most commonly offered payment method of all online stores in the Brazilian Electronics eCommerce market in 2023. Like Mastercard the other most common offered payment methods are all Cards with VISA covering 96.0%, Elo covering 82.7%,American Express covering 80.0%, and Hipercard covering 69.3% of all online stores in the Brazilian Electronics eCommerce market.