eCommerce market in Bulgaria
Bulgaria is the 63rd largest market for eCommerce with a predicted revenue of US$1,233.9 million by 2024, placing it ahead of Luxembourg. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 13.6%, resulting in a projected market volume of US$2,054.9 million by 2028. With an expected increase of 16.9% in 2024, the Bulgarian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Bulgaria, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bulgarian eCommerce market. Hobby & Leisure is the largest market and accounts for 27.3% of the Bulgarian eCommerce revenue. It is followed by Electronics with 20.6%, Fashion with 16.8%, Furniture & Homeware with 12.0%, DIY with 9.1%, Care Products with 8.4%, and Grocery with the remaining 5.7%.
Monthly revenues
Monthly revenues in the Bulgarian eCommerce market
The monthly eCommerce revenue of the Bulgarian eCommerce market was US$141 million in November 2024. This refers to a growth of 15.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 11.4% of the total 2024 revenue of the Bulgarian eCommerce market and the lowest in July 2024 with 6.4% of the total 2024 revenue.
Revenue Last Month
US$140.7m
The eCommerce revenue grew by 15.8% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 77.3 | 69.9 | 61.4 | 63.8 | 57.6 | 85.9 | 30.8 | 52.1 | 99.4 | 92.3 | 16.1 | 1.9 |
Market development
eCommerce revenue development in Bulgaria
Bulgaria is the 63rd largest market for eCommerce with a predicted revenue of US$1,233.9 million by 2024, placing it ahead of Luxembourg. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 13.6%, resulting in a projected market volume of US$2,054.9 million by 2028. With an expected increase of 16.9% in 2024, the Bulgarian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Bulgaria, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Bulgarian eCommerce market. Hobby & Leisure is the largest market and accounts for 27.3% of the Bulgarian eCommerce revenue. It is followed by Electronics with 20.6%, Fashion with 16.8%, Furniture & Homeware with 12.0%, DIY with 9.1%, Care Products with 8.4%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Bulgaria
eCommerce revenue growth in Bulgaria
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 86.6 | 22.4 | 71.7 | 47.6 | 46.2 | 46.2 | 73.9 | 30.8 |
Top stores
Top five online stores in Bulgaria by net sales 2023
The biggest player in the Bulgarian eCommerce market is emag.bg. The store had a revenue of US$78.7 million in 2023. Store rankings include every store that generates revenue in Bulgaria. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Bulgaria was considered.
eCommerce net sales generated in Bulgaria in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Bulgarian eCommerce market
The Bulgarian eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with Cash on delivery (Cash on delivery) covering the largest share with 86.7% of all online stores checked. Other offered payment methods in the Bulgarian eCommerce market in 2023 are VISA (Cards) with 70.7%, Mastercard (Cards) with 70.7%, and Bank transfer/cash in advance (Bank transfer) with 59.3%. With 58.0% Invoice (unknown) still has a considerable market share amongst the offered payment methods compared to Cash on delivery (Cash on delivery).
Top 5 offered payment methods in the Bulgarian eCommerce market
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Bulgarian eCommerce market
With 69.9% of all online retailers using Speedy the most common shipping service provider in the Bulgarian eCommerce market in 2023 closely followed by Econt, utilized by 58.9 of online retailers. Other shipping service providers, including Own delivery service, BOX NOW, and DHL, are employed by a significantly smaller proportion of online retailers.
Top 5 offered shipping providers in the Bulgarian eCommerce market
See all stores offering
Shop Software Solutions
Top 5 used shop software solutions in the Bulgarian eCommerce market
In the Bulgarian eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including OpenCart, Magento, and WooCommerce, have been able to secure a market share exceeding 13.7%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Bulgarian eCommerce market
See all stores using
Select main category